Executive Summary: Create Introduction for Your Business Plan

A career in business can be exciting, but it will also require a lot of work. This is why many people don’t set out to become entrepreneurs right away; they first get their feet wet in the world of employment to build up some experience before taking on this huge responsibility.

The “executive summary for business plan example” is an executive summary of a business plan. This document should include the purpose, mission, vision and goals of your company. It should also include a marketing strategy and how you will reach out to potential customers.

Executive Summary: Create Introduction for Your Business Plan

This post will supply you with crucial information if you do not know how to create an executive summary. The executive summary is a quick overview of your company strategy. If you want immediate assistance, thesis writing services can supply you with experienced writers who will address your concerns.

What Is the Purpose of an Executive Summary?

Creating an excellent executive summary is a vital element of the job while writing a business plan. This section explains your company, the problem it addresses, your target market, and any other key financial considerations you wish to discuss. To write an effective executive summary, you must devote sufficient time.

This document aids in capturing the attention of your readers and providing them with all of the important information about your company. When people read your executive summary, they determine whether or not the rest of the business plan is worth reading. That is why you must write it effectively in order to attract new consumers, innovators, and business partners who will help your company grow and earn you money. 

This comprehensive tutorial will teach you how to write a superb executive summary. Begin reading and feel free to utilize our tips to create a suitable paper that adheres to the most recent requirements. Keep in mind that the success of your company is dependent on how effectively you create an executive summary. 

What to Include in an Executive Summary and How to Write One

When writing an executive summary, it’s critical to grab the attention of your audience right away. Remember that your prospective investor will decide whether or not to read the whole paper simply by looking at your summary, therefore you must write it flawlessly to enhance your chances of success. It’s similar to writing an essay introduction: you want to attract the reader’s attention and give data that will entice them to read the full paper.

If you have a fantastic company concept, now is the time to write a thorough business plan and market it to investors in order to get funds. The most essential thing is to write an executive summary that summarizes all of your plan’s concepts in a concise and appealing manner. Because this is the only piece your prospective investor will see to assess if your full business plan is worth their time to read, you must do your best to make it professional and excellent.

You must appropriately arrange the material in your paper so that the reader can grasp your concept and determine whether or not they are interested in your proposal. You may use a template to arrange facts in the correct sequence while writing your paper. On the Internet, you may discover a variety of executive summary templates that you can use to create your own report. The following items must be included:

  • It’s imperative that you provide your contact information. Obtain all of the necessary information;
  • Describe the issue that your company will address. A brief description of the service or product you’re offering should be included. Make a point of emphasizing what it is and why it is significant.
  • Describe your target audience as well as your target market. You don’t need to identify the market if the name of your product or firm already identifies it.
  • Don’t forget to define your company plan’s aim. You must explain the goal of your strategy and what you are requesting to the reader.
  • To outline your idea and adequately explain everything to the reader, the author should discuss and highlight every significant aspect.

In your executive summary, you must mention some crucial information. Please review the paragraphs below to ensure that you’ve completed all of the necessary sections of this work.

1. Objective/Product Description

You have the opportunity to inform your readers everything about your organization in the opening section of this assignment. Highlight your benefits, define your company, and pique the reader’s interest by coming up with a clever concept.

2. Identify Your Audience

Inform your readers who will be using your goods in this area. Demonstrate that the manufacturing will be a success and that people would want to acquire this goods.

3. Create a contest

Make a list of your company’s rivals and give reasoning and evidence to support why yours is the best on the list.

4. Overview of Financial Information

Make a list of potential problems and possibilities in this kind of company. Provide a financial strategy to readers that includes specific figures and computations.

5. Give an overview of your group

Give readers a brief yet informative history of your organization. Include information such as the location and date of establishment, the owner’s name, the number of employees, and so forth.

6. Describe Your Searching Requirements

If you need more money, provide your viewers a quick and easy-to-understand financial report.

Make a list of your company’s objectives. Make a detailed strategy for how you’ll utilize the extra cash to boost revenues and expand your company’s success.

If you’re writing a paper for a well-established company, you’ll need to create an outline first. In writing, a strong outline is beneficial because it allows you to remember all of the crucial details that you will include in your work. The following is a list of items that should be included in a solid executive summary outline:

  • The mission of the company. Write about your company’s principal aim, as well as any background information, values, and philosophy.
  • The essentials. Give readers information about your organization and staff. Readers will be introduced to your company.
  • Bring attention to your company. Briefly describe the development of your company and how it came to be.
  • a financial statement Provide readers with a detailed financial strategy if you need extra funds.
  • The objectives of the company. Make a list of your company’s objectives.

Why Is an Executive Summary Necessary, and Who Needs One?

CEOs, investors, managers, and businesspeople are usually very busy. Your executive summary serves as a portal for people to read the rest of your business plan. Business plans, of course, may be enormous. Imagine having a mountain of tasks to do when someone hands you a 70-page paper and says, “Read this business plan to see whether it’s worth your time!” Even if the business plan is excellent, you would not have enough time to read in this instance. 

The major reason for producing an executive summary is because it will be the only piece of text that the reader will see. Of course, you may write a flawless business plan, but your prospective investors and partners will not have the time to examine it carefully. People may select whether or not they want to see the whole proposal after reading the executive summary. In reality, investors seldom read the business plan since the summary provides all of the information they want. Your goal is to draw their attention to your proposal in the executive summary.

When you’re writing a business plan, your primary goal should be to pique the investor’s interest so that you may meet with him or her to discuss the specifics. A good executive summary will get you to this meeting, but a weak executive summary will leave you without any business ideas from investors.

Please keep in mind that a common summary and an executive summary are not the same thing. It’s important to remember that executive summaries aren’t always required. It is not required on all business jets. Simply state that you should only write an executive summary if your business plan will be viewed by non-experts or individuals who are unfamiliar with your industry. You don’t need to create any summaries if you operate in a firm or are dealing with Lean Plans. If you don’t have time to complete a job or need assistance completing one, our team of specialists is here to assist you 24 hours a day, 7 days a week. Qualitative research may also be highly beneficial to your company. 

If you’re writing a business plan to pitch investors or sponsors, you’ll almost certainly need to include an executive summary. It should also be excellent. Because a large number of those individuals will need to familiarize themselves with your issue and target market, an executive summary is essential. Many investors may make their selection based on your executive summary alone. Yes, sometimes the executive summary is more significant than the business strategy.

So, what precisely does this piece of writing accomplish? It’s an excellent strategy for grabbing your reader’s attention and presenting your complete concept in a concise yet effective way. To strike the goal right from the beginning, you must keep it concise, clear, and contain all necessary data.

Example of an Executive Summary (Short)

  • Subject matter – This research analyzes and evaluates Outdoor Equipment Ltd’s present and anticipated profitability, liquidity, and financial stability. 
  • Trend, horizontal, and vertical analyses, as well as ratios like Debt, Current, and Quick ratios, are all examples of methods of analysis. Rates of return on Shareholders Equity and Total Assets, as well as profits per share, are among the other calculations. 
  • Findings – The appendices include all of the computations. All ratios are below industry averages, according to the data analyzed. In the areas of profit margins, liquidity, credit control, and inventory management, in particular, comparative performance is low.
  • Conclusions – The analysis concludes that the company’s prospects in its present state are not promising. Management has to look at the primary areas of weakness and take corrective action.
  • Observations and suggestions (note that conclusions and recommendations can be bulleted) – Among the recommendations addressed are:
    • reducing the average accounts receivable collection time 
    • Inventory turnover may be improved/increased. 
    • Prepayments should be reduced, and inventory levels should be increased, if possible.
  • Report Limitations – The report also looks at the fact that the analysis performed has limitations. The following are some of the limitations: predicting data are not supplied, as is the kind and type of firm, as well as the present economic circumstances. Data restrictions due to a lack of information or detail, e.g. monthly specifics are unknown, and outcomes are dependent on prior performance that is not available.

Facts to Consider

There is a distinction between an executive summary that stands alone and one that is linked to the remainder of the plan. It should be fantastic in both directions. Here are a few key points to remember while writing your executive summary:

  • The majority of the time, investors and sponsors study summaries to discover what options they have. They aren’t interested in reading the complete business strategy. Right from the start, they want to see their favorable effects.
  • The full business strategy is important, but investors want to get to the meat of the subject as quickly as possible. As a result, the executive summary is critical to your success since it determines whether or not the investor will read your whole strategy. They need to grasp what you’re talking about and want to get straight to the point right away.
  • Don’t be afraid to share your prior experience. It makes no difference whether your past ventures and efforts were successful. Any experience is valuable. Make it clear that you are not a novice (if you really are). Also, keep it short since the more detailed information will be sent later.
  • Don’t be afraid to provide your genuine numbers. Tell the truth to your investors and make all computations fair and transparent. Don’t attempt to make your pricing seem cheaper than it is. In any case, the true figures will emerge sooner or later. Since a result, be open to your readers, as they may want to collaborate with you in the future.
  • Plan B, or your escape strategy, must be explained. You must inform your readers whether they may get their money back in the event that anything goes wrong.
  • Keep your attention on the facts and your objectives. You must maintain the reader’s interest, and the most effective method in this scenario is to be convincing. Please keep in mind that facts do not imply length. You must be concise and focused.
  • Avoid using clichés or popular words to impress your reader. They aren’t interested in reading the same tired platitudes about assured achievement. If you include that viewpoint in your strategy, people will definitely notice it. They want to make their own choices.

Writing Tips for Executive Summaries

It’s important to remember that most investors don’t even study company plans since they don’t want to take chances. However, it is your executive summary that must capture their interest and persuade them to continue reading. Your paper should include all pertinent information. It should be succinct yet clear enough to convey the essence of your strategy. You should fully describe all of the dangers. It may sometimes be more important than your promises of achievement.

You must also clarify any directions and needs from the bank with whom you are attempting to collaborate and include in your project. Please note that financiers want your executive summary since they want to know about the possibilities of your idea. Please keep in mind that there is a distinction between an executive summary for bankers and a summary for investors if you want to acquire a loan. Their risks range, as does their enthusiasm for your project.

1. The tone of the summary

Avoid using jargon or too sophisticated terminology in your discourse. Keep in mind that your language should be easily understood by your audience. As a result, we suggest doing research on your target audience before proceeding.

The style you choose is determined by your target audience. Make sure you know who you’re talking to and that you’re using the right language style and tone. It’s logical that your work might change depending on whether the investor has a math degree or is extremely acquainted with the concept.

2. The Length of the Summary

Remember that you’re working on a brief document, therefore your paper shouldn’t be more than two pages long. Of course, the length of this paper may vary based on your project. We recommend keeping it to four pages or less since it will be tough for your possible business partners and investors to read the whole document.

3. Things to Keep in Mind

Keep in mind that the primary purpose of your executive summary is to write a good but quick paper, get an investor to read it, and meet with the possible investor. Some feel the purpose of this document is to persuade prospective investors to fund their company plan. This is a mistake since investors don’t look at all company ideas; instead, they seek for a good one to invest in. 

When writing this paper, avoid using terms like “best choice,” “world-class economy,” “leading-edge technology,” and so on. These terms do not distinguish your summary and prevent it from being effective. It’s preferable to identify and emphasize the plan’s major benefits to readers. 

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Example of an Executive Summary (Full)

Winter Market Initiative of Faith in Farmers

Several projects have evolved in recent years to address food deserts and the shortage of good, cheap meals in lower-income neighborhoods around the city. Different initiatives and weekly farmers’ markets have been formed by organizations such as the Philadelphia Food Trust and Farm to City in previously impoverished communities. What happens, though, when winter arrives and the markets close for the season?

Our proposal, the Winter Market Initiative of Faith in Farmers, provides low-income neighborhoods access to freshly grown foods within the centerpiece of their community – the local church, synagogue, temple or mosque. After or between weekend services, local farmers will set up indoor markets within the religious facility. Community members, both within and from outside the congregation, can then purchase produce, meats and dairy as they would at a spring or summer market. Participating vendors will have to be equipped with EBT (electronic benefit transfer) devices to accept SNAP (Supplemental Nutrition Assistance Program) and WIC (Women, Infants and Children Program) cards. Fortunately, vendors currently participating in Philadelphia farmers’ markets already have EBT devices, most through the state-administered Farmers’ Market Nutrition Program. 

Advantages of the Program

While starting a new market of any type is risky, bringing together religious groups and local farmers to solve a public health issue has multiple benefits:

  1. The local government’s role in providing fresh food to low-income Philadelphians is modest.
  2. During the often quiet winter months, local farmers are given new markets.
  3. The high concentration of people during weekend services guarantees that participating farms have a consistent customer base.
  4. Farmers’ markets are helpful in bringing people together and disseminating nutrition information.
  5. The initiative would need very little initial investment, and a mutually advantageous collaboration between farmers and the host group would be enough to keep it going.

Proven Results

Similar initiatives have succeeded in both large cities such as Chicago and Washington, D.C., as well as tiny communities such as Dubuque, Iowa. Many successful programs began with a small number of vendors, but as locals got used to the availability of freshly farmed items, they soon flourished. Winter farmers’ markets organized by churches in Chicago and Washington, D.C. currently have 8 to 30 merchants per market, and additional markets are being formed every year to meet demand. Most significantly, research has shown that farmer’s markets are effective in low-income neighborhoods. Residents in a disadvantaged Los Angeles community gave good response to a recent study of farmer’s markets:

  • 75 percent come to the market for more than just shopping.
  • 55 percent said the market made them feel more connected to the community.
  • Ninety-nine percent said the market helped the community’s health.

Such communal advantages further enhance the case for establishing a winter program in Philadelphia. The program’s success hinges on piqueing the attention of local farmers and host groups while also assisting in coordination – needs that are not only realistic but also feasible in the near term.

Operation and Scope

Currently, Philadelphia’s Farm to Table organization coordinates five winter markets, three of which are located inside the Philadelphia metropolitan region. Rittenhouse Square, Suburban Station, and Chestnut Hill are all home to these markets. Our first aim would be to open at least two new markets in lower-income neighborhoods in Philadelphia, as determined by the Census Bureau’s 2011 median yearly family income. Small markets with at least two merchants would be held at each site. Our group would lead the effort, but we’d also want to consult with groups like the Food Trust. Most religious groups can find members to volunteer for community activities, thus there is unlikely to be much staffing necessary. Vendors currently pay workers to sell at markets, and most religious organizations can find members to volunteer for community functions. The first amount would be used to cover advertising costs as well as any unexpected charges. We estimate that if construction begins this spring, the new winter markets might open in January 2014.

Immediate Action Plan

We may immediately begin work on the following: Given the limited financial resources necessary to go ahead with the initiative, we may immediately begin work on:

  1. To evaluate interest in new business options over the winter, contact the ten local farmers who presently participate in Philadelphia-area markets.
  2. For more information on how public services may be given via a connection with the religious community, contact the Mayor’s Office on Faith Based Initiatives.
  3. In two low-income communities, find 2-3 prospective host religious groups.
  4. With the Philadelphia Food Trust and Farm to City, discuss possible costs and feasibility problems.
  5. Consider financing options such as The Pennsylvania Fresh Food Financing Initiative (FFFI) and the Healthy Food Financing Initiative (HFFI), both of which are handled by The Reinvestment Fund.

The “executive summary sample pdf” is a document that summarizes the key points of an executive summary. It is typically used to introduce a business plan.

Frequently Asked Questions

How do you write an executive summary for a business plan?

A: To write an executive summary for a business plan, first brainstorm the idea. Then sit down and ask yourself these questions: What is the purpose of my company? How will this goal be achieved? Who are our customers? What does it cost to start up, grow, maintain and run a small business like ours?

Is an executive summary the same as an introduction for a business plan?

A: No, an introduction is the first part of a business plan. An executive summary is a shorter version that takes up less space and typically contains important information about the companys goals and mission statement.

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